Companies are starting to dive cannon ball style into social media as a relationship building channel.
A smart business strategy that is being executed nowadays is to use social media to build relationships and trust with
It is a proven fact that people like doing business with people that they are often in contact. So it makes sense that a strong
connection can result to a recurring revenue to a business.
If social media are still not part of your marketing plan, then you are leaving a significant amount of money on the table. The
marketing benefits that are generated by the popular social network sites such as facebook, twitter, youtube, linkedin, google+, etc. are simply hard to ignore.
Unlike with traditional marketing, your business exposure is extended globally at a very low cost when using the social media
But first you must understand your target market and their social habits. Then, take the time to plan on how you can connect them to your business goals.
Remember that an important step in building a relationship is to be responsive. It can be in a form of a reply to a comment on your post or a simple like on a facebook page.
You should see it as a genuine way to be more interactive with your target market.
With continuous engagement to your network or ‘fans’ by providing them with timely information and helpful responses, trust is not far behind.
Your loyal set of followers could then be converted to customers with whom you can build a profitable business relationship for years to come. This is the power of social media marketing at its best.